From a B2B perspective, although your target audience most likely isn’t teens, future executives and decision-makers are today’s teens. teens are on YouTube, according to Forrester Research and Marketing Dive. YouTube is the most popular social site for 12- to 17-year-olds. Image Source: Hootsuite 7) 96% of online U.S. 81% of 15–25 year-olds in the United States are accessing the platform. YouTube is getting more popular by the minute with younger age groups. Image Source: Blueadz 6) YouTube is becoming more popular with younger demographics If you’ve been advertising on TV, it’s imperative you start planning how to incorporate video and Youtube in your marketing strategy. As TV consumption continues to decline, online video streaming grows every year. Google reported in 2016 that 6 out of 10 people prefer watching videos online to live TV. People may be watching less TV, but that doesn’t mean they’re watching any less video content. Image Source: Mediakix 5) 6 out of 10 people prefer online video platforms to live TV In other words, YouTube has the reach potential for a significant portion of your B2B target audience. Not to mention, on average, 8 out of 10 18 to 49-year-olds watch YouTube per month. In 2016, Google reported that YouTube reaches more 18 to 49-year-olds than any broadcast or network TV station. We’ve all known for a while that TV viewing has been on the decline. 4) YouTube reaches more 18-49 year-olds than any broadcast or network TV station In fact, YouTube watch time continues to grow among older audiences. The common myth that YouTube is only for millennials is not true. We know this might surprise you, but Baby Boomers (50- to 65-year-olds) and Generation X (36- to 49-year-olds) are the fastest-growing demographic on YouTube. 3) Baby Boomers and Generation X are YouTube’s fastest-growing demographic YouTube is a global phenomenon and social powerhouse. Since its launch in 2005, YouTube has launched local versions in more than 100 countries and offers support in 80 different languages covering 95% of the global internet population. 2) YouTube users exist in more than 100 countries And it’s important to know as there are people who watch videos without using Google Accounts. These monthly active users are those who logged in at least once per month. However, the only social network that has more monthly active users than YouTube is Facebook. Let’s get into it! YouTube User Stats 1) YouTube has 2 billion monthly active users (Psst… If you want to skip ahead, here’s the table of contents one more time). We’ve done a lot of research and compiled the best statistics from surveys and research studies done by Pew Research Center, Forrester, Nielsen, Think with Google, along with stats from well-known publications such as Forbes, Hubspot, and Tubular Insights. In this post, we’ll dive into why you should consider YouTube in your 2023 marketing strategy, how to use YouTube in your B2B marketing, and the types of video content that are most successful. But as you’ll find out, older adults, Fortune 500 decision-makers, and executives are now, more than ever, active on YouTube. YouTube is a platform for content creators, influencers, and B2B brands alike to share compelling stories, introduce new products and services, and provide valuable information such as industry trends, predictions, etc.Ī common misconception is that YouTube is only for millennials. YouTube is now the world’s second-largest search engine with over 5 billion videos viewed each day. You’ll be mind blown with some of these stats.) 2023 YouTube Statistics Overview (There’s also a recap at the end if you’re in a rush, but we recommend you at least skim through the post. We’ve broken down the stats into 4 sections: If you’re already on YouTube, you’ll still want to check this out as we’ve packed it with valuable stats that you can use in your B2B video marketing. In this post, we’re going to review 41 YouTube statistics that will expose the importance of video as part of your 2023 marketing strategy.
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