![]() And how can we do that? We need to improve some technologies, we need some innovation that adds value to our fragrances and that makes our customer’s products more prominent in the market,” she said.īeyond science like biotech, she said technologies that added to the overall consumer experience of a finished product would also be key. “We need to add value to our fragrances to become the priority in the market. Hasine Bumin, fragrance evaluator at EPS Fragrances: “We need some innovation that adds value to our fragrances”īumin agreed that new technologies would become critical for fragrance developers in the future, as industry raced to stay fresh in such a “fast moving” category. Aitana Lopez de Carrion, global fine fragrance development manager at CPL Aromas, previously highlighted biotech and smart sourcing as key in the green drive across fragrances. Perfumers and fragrance manufacturers, she said, would increasingly turn to biotech to create new ingredients and new molecules for more sustainable and more responsible formulations of tomorrow. And this shift towards upcycling, she said, would continue to trend in the years to come, along with biotechnology. Horem said TechniFlo had developed a collection based on upcycled raw materials for toiletries, cosmetics and fine fragrances to address this. “…We can be creative and create totally responsible fragrances.” ![]() “To make natural fragrance is nice, but responsible fragrance is better because we have to consume and protect our planet – it’s very, very important today,” she said. Horem agreed the future of fragrances “of course” centred around sustainability and a shift towards formulations that protected the planet and its natural resources. ![]() Victorine Horem, communication manager at TechnicoFlor: “Natural fragrance is nice, but responsible fragrance is better” ”Įlo ïse Desroches, communication and marketing project manager at Sozio, agreed: “For fine fragrances, it’s the same because consumers want more transparency and they ask the brand to be really clear about what they put in their perfumes.”Ĭleret said that Sozio had, in response, developed its own-label line of clean fragrances with full disclosure on all raw materials used in the formulas – “to be more transparent and to reassure the consumer also”.Īsked what the star fragrance trend would be in the next two years, both said upcycled ingredients. “It’s a big, big subject and something clients are looking for: really good fragrances that are healthy for you and good for the environment and good for all. On top of this, she said consumer expectations around health and the environment were rising fast. Mathilde Cleret, marketing manager at Sozio, said the European fragrance market today – across personal care, home care, aerosols and perfume – was also facing “a lot of restrictions and guidelines” that created additional challenges for industry. In addition, she said “feel-good perfumes” would take centre stage as consumers looked to integrate fragrance more holistically into their lives.īut as perfume brands and fragrance manufacturers worked to tap into these nostalgia and wellbeing opportunities, Boumédi ène said they would be doing so in a financial and political backdrop that was “not easy”.Įlo ï se Desroches, communication and marketing project manager at Sozio: “Consumers want more transparency” All this floral, the CK1 era, is very clean and a little bit hygienic, that will come back too big floral will also be very important.” ![]() But I believe that oriental fragrances with vanilla will come back. “Last year, we saw a lot of fragrances around vanilla, honey and orange blossom (…) bubble gum was also very trendy last year. ![]() “Now, it’s the 2000’s Spice Girls era,” she said. For this reason, nostalgia would be a key trend in fragrance innovation over the next two years, she said, just as it already had been in fashion and food. “In general, when you have a crisis, people come back to the past because it’s something that they know and it’s a comfort,” she said. And all of this, she said, impacted production but also consumer expectations. Samira Bouméd iè ne, head of global strategic marketing at Eurofragrance: “In general, when you have a crisis, people come back to the past”īoumédi ène said industry today was operating in a market with multiple crises, from the ongoing COVID-19 pandemic to the Ukraine-Russia conflict and rising costs across raw material, gas and transport. And in fragrances, these instabilities were set to carve out and accelerate an array of trends over the next two years.ĬosmeticsDesign-Europe caught up with a number of fragrance experts on the show floor of in-Cosmetics Global in Paris last month to find out more. As the world edged slowly out of the depths of the COVID-19 pandemic, ongoing political, environmental and financial crises continued to shape businesses. ![]()
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